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“American Icons” opens on a quiet, sunlit field where a young Clydesdale foal stumbles uncertainly on its legs. Nearby, a newly hatched bald eagle flutters clumsily in its nest. The ad gently follows the two animals as they grow side by side, their paths occasionally crossing in subtle but symbolic ways. The Clydesdale trains with the iconic Budweiser hitch team, while the eagle learns to soar, its wings stretching confidently against wide American skies.
Without heavy dialogue, the commercial relies on sweeping visuals, stirring music, and deliberate pacing. The imagery evokes rural landscapes, open highways, and timeless Americana. As the young animals mature, their bond becomes a metaphor for resilience, freedom, and the enduring spirit that Budweiser has long associated with its brand identity.
For Budweiser, the Clydesdales are more than mascots. They are cultural touchstones that have appeared in Super Bowl commercials for decades. From snow-covered barns to cross-country journeys, these horses have come to represent warmth, nostalgia, and reliability. Pairing them with the bald eagle, a universally recognized national emblem, elevated this year’s commercial into something that felt both celebratory and reflective.
Within hours of airing, the 60-second ad began circulating widely online. Posted to Budweiser’s official YouTube channel under the tagline, “For 150 Years, This Bud’s For You. Watch our Super Bowl LX commercial now,” the video quickly amassed millions of views. Social media lit up with reactions from viewers who described the commercial as “chilling,” “beautiful,” and “a reminder of what Super Bowl ads used to feel like.”
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